Author Newsletters – My Top 10 Tips @eroyalauthor #MondayBlogs

I have been threatening to do a newsletter for sometime but haven’t felt like I know enough about the subject to whip one up. So, you can imagine my excitement when historical romance author Emily Royal told me she had a guest blog post for me on the subject of newsletters. Now, I am on Emily’s newsletter distribution list and I love them. They’re filled with photos, info on her new books and a lot of Emily Royal book vibes.

This blog post is packed full of Emily’s top 10 tips for newsletters and I am so grateful she’s here today.

Right I know you are keen to read on. Please give a warm welcome to Emily Royal:

Many authors have a newsletter, and you might be wondering whether it’s worth the effort—or even what it involves. A newsletter is basically an e:mail which is sent to a list of people who have signed up to hear from you, and could be anything between a couple of paragraphs, to something a bit longer with images and links. The benefit of having a newsletter is the direct contact with readers—you’re not advertising through Facebook or Amazon, or using a service which sends details of your book out to its own list (such a bookbub)—you’re contacting your own readers, so you have total control over what they read, and when they get it. To me, a certified control freak, that sounds ideal.

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10 Lessons I Learned From 6 Years of Blogging #Blogger

This is a strange time to be living in right now. The world feels like it’s in chaos. So, this week I have decided to write about something which gives me strength and makes me positive; my blog.

I am a few weeks away from my 6th year blogging anniversary. Still can’t believe I have been blogging for that long. What started out as something to give me a break from my squabbling children, rugby mad husband and boisterous pets on wet Sunday afternoons has turned into a big part of my life.

Here are 10 lessons from my 6 years of blogging:

1. Blogging is like a fertile creative soil and other things grow from it. This is the thing which has surprised me. My blog has grown and nurtured so many creative projects; my Roxy Collins diary which went super crazy on Wattpad, my Roxy Collins podcast which I recorded whilst locked inside my teenage daughter’s cupboard every Friday after a few gin & tonics, my novel, my book blogging and a LOT of short stories.

2. My happiest times have been when I stopped caring about blog stats. When I wrote The Diary of Roxy Collins as a weekly serial I never gave two hoots about my blog stats. This was one of my best times as a blogger. There’s something in this because when I recorded my podcast deep inside my daughter’s shoe cupboard and put each episode live I didn’t care about stats or numbers. I had so much fun. It lit me upside. Like someone had turned on a light. It was only when I started looking at my blog stats and podcast data that the good times ended.

3. The bad blogging times have been signals in disguise that I need to change direction. Looking back now I can see this more clearly. However, when you are fed up with blogging and can’t face turning up to write a post each week it’s hard to see. All my bad blogging times have been the start of change.

4. Blogging breaks are marvellous things. You don’t have to quit blogging, you just need a break. I am so glad I found blogging breaks and took them. It’s so nice to come back after a few months feeling rejuvenated and created.

5. Blogging is a stress buster. Writing a blog post is for me one of the best ways to relieve stress.

6. Blogs are like trees. They take years of nurture and love to grow. They will chart your creative journey and they will one day bear creative fruits. These fruits might not bring you fame and fortune but they will be of great value to you in other ways. The great thing about life is that you won’t be able to see their value straightaway. One day you will stop and think – ‘wow – that blog post changed my life.’

7. Getting my blog links to work was one of my biggest struggles. Oh my goodness – other bloggers struggle with SEO rankings and branding. Me – well I struggled with copying, pasting and inserting a link into a little box for 2 YEARS! 🙈

8. My blog has been a great teacher. Its taught me about all sorts of things like checking for typos, grammar and resilience.

9. Fictional characters who were born inside my blog posts will never leave me. Roxy Collins – I will do something with you. I promise ❤️

10. I have met some fabulous and life changing people on my blog. They have been a huge part of my journey and without them I wouldn’t be here today.

Thank you to everyone who reads, comments and shares my posts week in and week out. You are all fabulous. 🌸📚

If you don’t have a blog and want something creative to do during these strange times, I would strongly recommend starting one. Blogs are great stress busters, they make excellent journals and you never know what might come of it 📚