I have been threatening to do a newsletter for sometime but haven’t felt like I know enough about the subject to whip one up. So, you can imagine my excitement when historical romance author Emily Royal told me she had a guest blog post for me on the subject of newsletters. Now, I am on Emily’s newsletter distribution list and I love them. They’re filled with photos, info on her new books and a lot of Emily Royal book vibes.
This blog post is packed full of Emily’s top 10 tips for newsletters and I am so grateful she’s here today.
Right I know you are keen to read on. Please give a warm welcome to Emily Royal:
Many authors have a newsletter, and you might be wondering whether it’s worth the effort—or even what it involves. A newsletter is basically an e:mail which is sent to a list of people who have signed up to hear from you, and could be anything between a couple of paragraphs, to something a bit longer with images and links. The benefit of having a newsletter is the direct contact with readers—you’re not advertising through Facebook or Amazon, or using a service which sends details of your book out to its own list (such a bookbub)—you’re contacting your own readers, so you have total control over what they read, and when they get it. To me, a certified control freak, that sounds ideal.Continue reading